Press Monitoring
The Press, the mass media of reference
The written press is the most commonly effective means of communication, with an estimated 32% of people picking up and reading a newspaper from cover to cover daily.
The use of a professional and specialised service allows a better selection of headlines and information, as well as an advantage over mainland Spanish rivals since the canary newspapers are not distributed in the peninsula.
The persuit of press services of ICC
Professional staff with ample experience of press monitoring and persuit, ICC recieves all written press before 8 a.m each morning.
Collecting at the beginning of the day all objects relavent to the required media monitoring, appearing in the different communication mediums of the day. Required personnel carry out the work the underline the relavent news of the day.
The media is elaborated in digital format, which allows the quick recovery of news and information, instead of just using paper storing methods, where the elaboration of a report or dossier is slow and laborious.
With this digitalisation form, the report and press can be offered to the client before out 8 a.m deadline, before, clients would not recieve the information until between 10 and 11 a.m, at wich time, the news would have been old.
Services in the area of press monitoring
Reading, selection and access to the Web before 8. This service includes:
- Periodic reading of the press.
- The selection of news which is of interest to the client.
- Digitalisation of the new of interest to the client.
- Web access before 8 a.m.
Ranking Online of the main press
Accessible information on the internet with colletable quantitative data, about the press and protagonistic press.
An on-line database since 1998
Complete access to press collected since 1998, updated daily with different searches for (date, programme, media chain, protagonist, theme, etc).
ICC is the only recognised Canarian company by the FIBEP (Federation Internationale des Bureaux d’extraits de Presse / International Federation of Media Monitoring Companies) and since 1993 it is without doubt the company providing services for leading institutions (Canarian government, Councils, regional governments...) and archipelagical companies.
