ICC_Sectores_Medios

Case study

Canarias 7, Promotional logistics

ICC developed between 1997 and 2000 the distribution logistics of promotions for the newspaper Canarias 7, in the middle of 2000 ICC convirted a specialised internal department dedicated to the area of promotions.

ICC designed and implimented the formula of the delivery for readers of this newspaper, the glasswork, the set of dishes, the game of breakfast, table linnen... and up to 12 different promotions throughout 3 years.

ICC mobilised a mass of 125 people, with the aid of its offices in Gran Canaria and Tenerife, and with its links to the other five islands.

The Canarias 7 also trusted ICC for the telephone services regarding customer enquiries and collection service, a 902 line for the readers to ring can give advice on all aspects of the promotions, from the coupons to the delivery...